What is outplacement coaching in Canada?

Outplacement is a service that provides employees help with respect to finding new means of employment. This service includes reviewing of resume, advice on job search, training for interview, personalized coaching, career assessments, etc.

Outplacement coaching in Canada is more than just helping employees that no longer work with you. It focuses on the reputation of your company and brand and the remaining employees. Outplacement primarily focuses on employees that are shocked by a layoff. Even if there is a reasonable notice that was given before layoff, the finality or uncertainty of layoff can be very shocking for employees. When an employee is facing temporary unemployment, outplacement services will get them hope and support right away.

In order for your organization to attract the top performers and the best talents in the job market, brand value is important. With outsourcing services, you make sure that your laid off employees are immediately focusing on employment rather than being frustrated which in turn prevents your social reputation from being tarnished. This is because when an employee gets laid off today, they might post about your organization on social media, share their disappointment with friends and family, give you a bad review on Glassdoor, etc. This can adversely affect your brand and company. When you are trying to recruit top performers these reviews and comments can hinder the process. With the right approach you can reduce any fallout that can happen to your reputation.

A top career transition firm in Canada will focus on employees that are remaining. A mass layoff will cause a lot of anxiety among remaining employees as they will keep wondering if they are next. However, when they know that their laid off colleagues are getting assistance in finding new jobs, they will feel a lot more secure. This can also increase the loyalty of your employee towards your company when they know that they will always get help.

If your organization is providing notice in advance, it is advisable to let these employees use outplacement services while they are still employed. This is the most marketable period for them. This way they will be more prepared with a new job lined up when they are laid off. This will also increase the chance of them endorsing your company online and among peers. If not happily endorsing your brand, they will at least stay neutral and not do anything that can adversely affect your business. However, situations are not always this favorable. There might be a situation here you have to unexpectedly lay off employees without notice. With outplacement services even such sensitive situations can be handled well.

At Cornerstone International Group, we provide customized outplacement services at a reasonable value. To make coaching efficient we make sure that the ratio of participants to that of coaches is proportional. We also make sure that every employee has access to a coach. Our coaches are trained and selected after comprehensive analysis to ensure that we have the top career transition coaches in Canada.